What Are the Advantages of this module ?
Google Analytics is a web analytics software which lets you measure performance of your website and behaviour of users who are coming on website. So, Google & Web Analytics is the best possible way to analyse your website got betterment in order to get better returns for your business. In this module, there are several parts of it. Initially you’ll be introduced to What are major softwares for it and how to do web analytics over them. You will be taught over Google Analytics so you can understand its working. Google Analytics is used in almost every organization for measurement purposes. Twitter also have their own Analytics panel where you can measure your twitter account activities and performance. Exactly the same; Facebook, YouTube, LinkedIn & Pinterest also have their own Analytics. You’ll be introduced to all of the analytics panel by your trainer. You will be given a deep insight about How Google Analytics Works. You need to Integrate google analytics to your website and this will also be taught.
Carrying on the learning, you will be taught Account structure of Google Analytics, What are goals and conversions and how to setup and measure them, Introduction to bounce rate and its importance, Setting up funnels and measuring its performance, How to use Analytics with AdWords for better performance study and much more. Google & Web Analytics is also a trending designation. After completing this module and grabbing certification in it by google, you can grab a job with average salary of Rs.354K Per Annum in India. After completion of this module, you will be able to study a website about referrers of traffic, website behaviour, user’s behaviour, top pages of website, bounce rate, conversion performance and SEO analytics and more important factors.