Lead Generation is a major part of online businesses in digital marketing. Lead generation is the process of driving inquiry or information from interested people who can be converted to customers for future benefit of business. A lead is set of information collected from interested people to contact them regarding the products or service in which they have shown interest.
Lead generation helps you in increasing your productivity and efficiency. Lead generation is one of the most important and major source of success for new businesses and startups. You can also implement followup with the customers who haven’t converted yet, but they have potential and interest in your product and can be converted to customers in future.